Young philanthropists mark milestone of raising awareness and funds for those fighting Alzheimer’s
The largest BvB organization in the country celebrates 10 years of TACKLING ALZHEIMER’STM DISEASE
DALLAS, TX. (June 6, 2017) On August 12, 2017, Dallas’s most dedicated young professionals will take the football field to change the future for those facing an Alzheimer’s Disease diagnosis. Held at The Cotton Bowl in Fair Park, an expected 200 young adults will celebrate raising funds, and their football skills, to TACKLE ALZHEIMER’STM. Since it’s inception, passionate philanthropists have fundraised more than $2.8 million to support Alzheimer’s research and awareness in North Texas. The men and women of BvB Dallas aim to surpass $3.2 million by the end of the season.
The season officially kicks off June 10th with a party at Avenu Lounge. During the 10 weeks that follow, more than 150 female players and 20 male coaches will educate the community on-and-off the field about innovative research that’s taking place in North Texas thanks to BvB Dallas. Participants are required to raise $1,200 through peer-to-peer fundraising – an impressive feat that has been accomplished by more than 500 participants over the past nine years. Forty individuals have raised more than $10,000.
As players prepare for the 10th season, leadership knows the importance of this milestone. “When we had our first meeting in 2007, I never dreamed BvB Dallas would grow to be this mammoth of a fundraiser.” Said Erin Finegold White, BvB Dallas Founder. “It proves that Millennials in Dallas are passionate about this cause that effects so many of us. Alzheimer’s disease is an epidemic that continues to grow. Over 360,000 Texans are living with Alzheimer’s disease. By the time our generation turns 65, that number will more than double.”
More than 35 powder-puff games are played around the country. BvB Dallas is the largest in terms of number of participants and dollars raised to support research and awareness. Recipients of funds are chosen through a competitive grant process to award scientific advancements and patient support in North Texas. 2017 recipients are:
Baylor AT&T Memory Center:
Beyond the vast array of medical issues that Alzheimer’s disease creates, immense social, emotional, financial, and legal barriers are present for patients and their caretakers. BvB Dallas will fund an on-site Care and Support Specialist to help families navigate these complex concerns through disease education, caregiver skills training, and financial planning.
Center for BrainHealth:
BvB Dallas is providing funding for The Discovery Group, a strength-based program aiming to optimize the abilities of individuals with early stage Alzheimer’s disease. BvB’s funding will also help expand the program to create and pilot targeted education for caregivers, community workshops, and professional seminars that can be replicated throughout the community for a broader impact.
Center for Vital Longevity:
Funding from BvB Dallas will support research aiming to understand the signs of healthy aging compared to that of early stage Alzheimer’s disease. Using a variety of brain scanning techniques, a team of scientists will investigate the idea that changes in the aging brain, such as iron accumulation, and changes in patterns of brain function, may signal a risk for developing Alzheimer’s disease.
BvB Dallas is funding the Clinical Neuropsychology Alzheimer’s Fellowship, an intensive two-year program which provides an opportunity to rapidly develop expertise in the differential diagnosis and treatment of dementia. The BvB Fellow will be involved in cutting edge research related to risk factors for developing Alzheimer’s, factors that affect disease progression, and study of novel treatments, with the goal of advancing the science of this devastating disease.
For young professionals interested in participating or individuals who want to learn about BvB Dallas’s efforts, visit www.bvbdallas.org. For corporations interested in sponsorship opportunities, please contact Katie Morgan at email@example.com.
About BvB Dallas
BvB Dallas is a young professional organization focused on philanthropy, fun, and fellowship to raise awareness and money to TACKLE ALZHEIMER’STM. Founded by sisters whose father was afflicted by Alzheimer’s, BvB is a personal way for young professionals across the country to share a common passion for making a difference, culminating in a powder-puff football game each summer.